DAY 1 — Crafting Your Brand
Clarity, voice & strategy
Build the strategic foundation of your brand.
This day establishes branding as strategy made visible—connecting story, product, and value into one coherent system.
WHAT YOU’LL ACHIEVE
Understand branding beyond aesthetics
Define who you are, why your brand exists, and what makes it distinct
Choose one clear and consistent brand voice
Align story, product, pricing, and channels
Translate intuition into strategic clarity
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Branding Foundations
“Branding as a holistic system”
“Brand as head & heart, not a logo”
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What You’ll Achieve + Branding Foundations
Branding as the driver of clarity, trust, and decision-making
Brand as your main asset
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Value, Pricing & Luxury Today
New luxury
Independent, niche brands
Avoiding discounting
Meaning over volume
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Product & Go-To-Market Logic
Iconic product
Product mix
Channels
Pricing
Quality
A brand is NOT a LOGO
A brand is the visual representation of a STRATEGY
To be able to express who you are; you need to know WHO YOU ARE.
This could become clear by answering these 5 questions:
Who are you?
What are you doing?
Why are you doing it?
Where are you doing it?
How are you doing?
Adele Dejak
Alabama Chanin
Buaisou
Escvdo
Lauren Manoogian
Harris Tweed
INJIRI
Johanna Ortiz
Litoral
Norlha
Obakki
Pero
Pippa Holt
Raw Mango
Sabah
Teixidors
