Next Dates
TESTIMONIES
Meaningful and personalized guidance
“When I completed the course, Crafting Your Brand, with Polly Leonard and Marcella Echavarria, I felt encouraged and energized beyond my expectations. These extraordinary leaders provided valuable industry practices and strategies in a supportive and insightful manner. Their meaningful and personalized guidance enabled me to define and focus on my individual goals. The learning environment provided the opportunity to connect both personally and professionally as well as the skills to move forward with confidence.”
@susanbaschstudio
Susan Basch on Jan 04, 2021
Really enjoyed this eye opening workshop
“I really enjoyed the workshop. The format, with videos, examples, ideas, slides, homework, websites to visit and books to read.
Polly and Marcella explained things very well. The course was eye opening and very important for my future. I really appreciated how both were kind and helpful solving doubts, questions and personalizing all the material for all participants.”
@claudia_falquez
Claudia Falquez Useche, Weaver on Jul 31, 2020
This workshop opened a world of possibilities!
“Thank you for organizing and presenting this important workshop for those of us looking to sustain ourselves through our passion of textiles. The intensity and duration of this experience was the right combination for me to get out of my head and into the heart and soul of why I do what I love to do. The professional experiences you two, Marcella and Polly, generously shared, opened a world of possibilities and demystified opportunity for success. I entered into this experience seeking focus, and found that along with so much more. I'm grateful for your thoughtful guidance.”
@karenlukacs
Karen Lukacs, Eco Fashion Designer & Maker on Jul 31, 2020
A wealth of information from two textile master minds
“Textile masterminds, Marcella and Polly are the mentoring dream team. Razor sharp and aesthetically acute, offering a depth of experience in the field, they provide a wealth of information on all aspects of engaging in branding for fiber creatives. I’ll spend the
next six months, distilling and integrating innovations gleaned from their tutelage.”
@philomelatextiles
Bonnie Saland, Philomela on Jul 15, 2020
“The most interesting part of the course was the methodology to organize collections according to specific themes that tell a whole story instead of fragments”
Claudia Espinoza, Wool Crafts, Chile
“For me, the most useful part of the course was the vision of how to formulate a value proposition, how to transmit “The brand's values as a whole. It was very useful to be able to see the before and after of so many projects in the world and especially, to see what can be achieved by planning a clear strategy”
Alejandra Venegas, Puro Viento, Chile
“The workshop helped me to generate a concrete work plan (packaging, digital marketing, etc.) to improve my brand in the short and medium term. I found concrete solutions for the weakest aspects of my company."
Patricia Salgado, La Salgado, Chile
“The workshop with Marcella was enlightening for me as it allowed me to outline the real needs that my jewelry line needed; I was able to begin to define “that something" that I knew was necessary but that did not clearly know what it was or where to find it. Now I can focus on the strengths of my work and my brand attributes: handmade, hand-forged, ethical, workshop, workbench. My sales have increased, and I am now able to focus clearly on the type pf content needed to communicate with my audience.
Michaela González, jewelry designer, Mexico
“The Branding workshop helped me a lot to analyze, channel and materialize many of the ideas or concepts that were somehow hanging around my head. As a result, my project became two different brands with their own voice and identity…Taking the branding workshop is for your brand, which on a personal level would be like going to therapy. The workshop generates this space and this opportunity. Marcella not only shares her extensive global expertise that she has achieved with many years of hard work in the field, but also puts us in a mirror that allows us to see well and therefore to know our own brand better, from the point of view of global trends. She directs the conversation towards your own needs as a brand owner and makes you see things that were already there, and you hadn't noticed. It is through the methodology of the workshop that you become free and able to generate the tools needed for your brand”
Marcela Garza, Imakenotebooks and Apuntes, México
“We learned that what is useful, what the customer wants is to read a relevant story about our identity and origin. We could see that we use many unnecessary words and a lot of generic information that does not add value. We learned that it is necessary to have a concrete product development plan and stop creating a variety of products that wear out and lead us nowhere"
Maria Eugenia Ibarra, Ropa de Genero, Chile
“Marcella was able to take my project from a well-designed functional line of bags to a brand with a soul and a point of view. The process went through several phases: understanding of the project and the creator; eliminating irrelevant ideas and reorganizing assets; extensive research to find the DNA of the brand and finally a translation onto a message and an aesthetic. Content, texts, emotions, colors, values and shapes started to make sense and were woven into a meaningful tapestry. By the end of the process I had a story, with a protagonist and her own unique universe.”
Paula Aristizábal, Paula Zabal, Colombia