ESPAÑA ARTESANA
España Artesana was supported by the Spanish Ministry of Culture and Contemporánea de Artes y Oficios
The objective of ESPAÑA ARTESANA is to bring crafts closer to the new digital audiences, both national and international, and to give visibility to the 250+ artisans and ateliers that best represent Spanish savoir faire in different techniques, materials and traditions.
ESPAÑA ARTESANA promotes the continuation of contemporary artisan crafts through innovation featuring highly curated pieces in its e-commerce platform.
Marcella Echavarria worked on the following aspects of the strategy for the brand España Artesana:
*Created the name and developed the brand strategy.
*Designed the logo, brand language and wire frame.
*Curated the selection of artisans.
*Photographed the products
*Developed the website and e-commerce platform.
Main Colors
Brand Manifesto
<ESPAÑA ARTESANA> is the guide that collects excellence in the Spanish craftsmanship with roots in tradition and a look towards the future in design and innovation.
“We need fewer and better products to store and repair. It is in this paradigm shift where craftsmanship and design play a fundamental role.”
Andrew Morlet,
CEO Ellen MacArthur Foundation and Chairman of the Board of the Crafts Council UK
Brand Values
Relevance
Authenticity
Depth
Diversity
Continuity
Design
Mastery/Excellence
Respect for tradition
Respect for innovation
