Marcella Echavarría led the complete rebranding of Delfin Amazon Cruises, positioning it as the leading luxury cruise experience in the Amazon. The project encompassed brand strategy, visual identity, website redesign, storytelling, and communication tools. A key element of the rebrand was the integration of Amazonian art and design, including collaborations with Shipibo artists and local artisans to root the guest experience in cultural richness and aesthetic integrity. The result is a brand that reflects Delfin’s pioneering spirit, deep Amazonian ties, and commitment to quiet luxury, regeneration, and artistic expression.

https://www.delfinamazoncruises.com