Brand strategy, identity, website, art program, editorial, creative direction. Ongoing.
For Delfín, a family-owned Peruvian river cruise company, I led a brand evolution that brought the family and their pioneering role on the Amazon to the forefront. The work gave clearer expression to their vision, their connection to the river and a deeply personal approach to hospitality.
At the heart of the identity is a gesture with multiple meanings, bringing together the river, family and discovery.
Beyond the identity, I continue to advise on Delfín’s marketing and communication strategies. This ongoing collaboration includes the creation of an art program commissioning original work from Amazonian artists and local makers, and the launch of Delfín’s first magazine, marking its twentieth anniversary.
