This project consisted in the creation of a brand for a textile studio nestled in the foothills of Morocco’s High Atlas Mountains. As opposed to most rug business in Morocco, this studio wanted to do things differently: to create a new story for Moroccan rugs by going back to rug traditions of the area, repecting the makers and really starting from scratch. Talasin was the chosen brand name, an Amazigh word meaning tales or stories. The rugs are made with Siroua wool sourced from local herds woven using the original Berber knot, which is tied around two to four warps, allowing for a much chunkier pile. This technique is not always used in modern rugs from the area. Talasin uses henna, another recovered traditional dye. The brand represents the essence of the company and this new approach.
Atelier Talasin was a branding, art direction, photography and communications project.
@ateliertalasin
