Marcella worked on the re-branding and re-launch of Abby Alley with a focus on production and identity inspired by East Africa.

“I absolutely loved working with Marcella on finding my brand identity! As a relatively new business owner, I was so thankful for her wisdom, expertise, and confidence in my vision. She helped me hone in on what I wanted my brand to look like visually and I am so pleased with our results. I was so impressed with how Marcella could take my thoughts and words, even when I felt like they were fragments of ideas, and make them come to life. In addition to her wealth of knowledge, creativity, and strategy, she is an amazing person who I now consider a friend. Working with Marcella has truly been one of the best decisions I’ve made for my business.”

Abby Alley

www.abbyalley.com

“Design, if it’s to be more that aesthetics, must respond to the world’s most pressing issues.”

-Design Indaba

“The aim of education is the knowledge, not facts, but values”

-William S. Burroughs

“My goal is to gain CLARITY about my brand’s identity and to launch this new brand successfully, with a level of sales that would make this business SUSTAINABLE”

-Abby Alley

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